Resulticks and TCS Deepen Strategic Alliance to Accelerate Global Adoption of RESUL Platform
New York, NY - 08 Oct, 2025
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Resulticks, a real-time audience engagement solutions provider driving connected experiences, today announced a strategic partnership with Zensar Technologies, a global experience engineering and technology services firm. This collaboration will support Resulticks’ expansion across North America, LATAM, and Europe by helping large enterprises transform how they engage their audiences.
Zensar will launch a dedicated Resulticks practice focused on onboarding clients from retail, banking, and insurance. The practice will integrate Zensar’s consulting, implementation, and campaign management capabilities with Resulticks’ solution portfolio to deliver measurable outcomes and sustained growth.
To support this effort, Resulticks is enabling Zensar with a suite of industry-specific pilot instances and engagement use cases, allowing teams to demonstrate tangible business value to prospective clients in sectors such as telecom, retail, and financial services.
“This partnership is built for impact,” said Redickaa Subrammanian, Co-Founder and CEO of Resulticks. “Zensar brings the expertise and scale needed to help enterprises realize the full potential of real-time audience engagement. Together, we’re empowering businesses to deliver truly connected experiences.”
“With Resulticks, we’re introducing a highly differentiated, AI-led platform into our offering,” said Anup Rege, SVP and CBO – Experience Services, Brand and Communications at Zensar Technologies. “Our clients are no longer just looking for campaign management—they want continuous, intelligent engagement that can directly influence revenue. This partnership strengthens our value proposition, from initial consulting and MVP-led solutions through execution and ongoing optimization. Combined with our global reach and domain-specific expertise, we are confident in delivering accelerated outcomes at scale.”
Zensar’s Resulticks practice will include solution architects, campaign specialists, business analysts, and delivery leads, operating across offshore, nearshore, and onshore hubs to ensure responsiveness and scalability.
About Zensar
At Zensar, we are ‘experience-led everything.’ We conceptualize, design, engineer, market, and manage digital solutions and experiences for 145+ leading enterprises. Using our 3Es of experience, engineering, and engagement, we harness the power of technology, creativity, and insight to deliver impact. Part of the $4.8 billion RPG Group, we are headquartered in Pune, India. Our 10,000+ employees work across 30+ locations worldwide, including Milpitas, Seattle, Princeton, Zurich, Cape Town, London, Singapore, and Mexico City.
About Resulticks
Resulticks is a global leader in real-time audience engagement, empowering brands to drive revenue growth through AI-powered, omnichannel experiences. By seamlessly integrating an Audience Data Platform (ADP), advanced analytics, and AI-driven automation, Resulticks helps enterprises personalize interactions, optimize campaigns and maximize customer lifetime value.
Resulticks is pioneering the shift toward AI-driven connected experiences. Trusted by leading brands across banking, financial services and insurance, retail, telecom and travel and hospitality, Resulticks powers engagement for global enterprises like Levi’s, Marriott, and Estée Lauder.
With strategic partnerships with Qualcomm, Google Cloud, and AWS, Resulticks ensures enterprise scalability, security, and seamless data-driven marketing. Headquartered in New York City, Resulticks operates across North America, Southeast Asia and India, helping brands worldwide transform customer engagement.
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